Why Should Companies Promote Innovation?

Here are the best reasons I could think of …

From Dan Pink’s Blog, I found the following facts on innovation:

A study of the top 50 game-changing innovations over a 100 year period showed that nearly 80% of those innovations were sparked by someone whose primary expertise was outside the field in which the innovation breakthrough took place.

Wow! 80% created by someone outside the field where innovation occurred!

What other innovation facts and conclusions can we derive from this?

Innovation, while often depending on a new invention, is more about application than invention.

Often the application of something similar has already been accomplished in the other field, usually in a different way.

When working innovation, it helps to draw on different skills, experience sets …diverse crowds.

More on innovation: Best Innovation Quotations … 10 Fantastic Lessons to Derive

And finally

We need to be constantly open to new ideas, particularly in different fields of endeavor.