What You Should Know About the Hidden Web Design Psychology

The connection between color and the human mind is a relatively new branch of psychology. Experts have only recently begun to explore this bond. One important area is hidden web design psychology. In his peer-reviewed journal, Mr. Singh states that 62–90% of the first impression about a product is based on color.

What is true for products is always true for websites. As they are the first contact with a product, websites depend heavily on color and the way we perceive a brand. If you wish to make changes to your strategy, take a look at the following 12 color psychology tips.

Hidden web design psychology … gender has a role

When choosing colors for your website, you have to take gender into consideration. The psychological differences in color perception are still relatively unknown to the scientific community.

Some experts recommended color separation for marketers. What does that mean? When gathering analytics about your website and social media, think about which gender is prevalent.

If you’re selling cosmetics, we would advise gentle colors. Pick one of the basic colors and change up their hues. Women love milder tones, so the color will have more psychological appeal to them.