What Little Things Small Businesses Can Do To Build Customer Relationships

Have you ever wondered why we move to the complex end of the spectrum at the beginning of solving a problem? I certainly have, especially after making the mistake myself.

In the field of designing positive experiences for customer relationship building, there will certainly be many designs that will take some serious thinking. But hopefully not at the expense of the little things you can do to build customer relationships. Such as what you may ask?

The customer engagement checklist starts with a foundation of little things that, when not done well, can make the more complex customer experience design actions a moot point.

Let’s examine a checklist of these ‘little’ items that Digital Spark Marketing recommends to its clients:

Acknowledge that I am there … as soon as possible. If you are busy with another customer, inform me you will be with me shortly.

Be personable … smile and introduce yourself.

Know more than your customers do … about your products and services. Always assume they have done their own homework and product research. If you don’t know, DON’T BLUFF, but do offer to do some research.