What Customer Experiences Do Starbucks vs Amazon Have In Common?

The first thing that comes to mind when you hear Amazon is fast delivery and huge retail service. But when you hear Starbucks, your mind goes to their logo (which is one of the most recognized all over the world) and good coffee. What comes to mind when you think of Starbucks vs Amazon?

Honestly, these two brands represent every entrepreneur’s dream come true, especially if we consider the fact that both started from the ground and climbed the ladder of success in style.

But how did they do it? Starbucks opened their first shop in 1971, reached about 55 stores by the end of 1989, and now they are a global phenomenon with over 22,650 stores around the world, with $21.3 billion in annual earnings. And the cool thing is that they are on an upward trend of change and growth.

Bezos culture: The Amazon Culture: How to Completely Change a Business Like Jeff BezosAmazon also started slow, in a garage (a bit of a cliché, but this is how it happened), but the difference between them and other garage businesses was a focus on customer and vision. According to their reports, for Amazon, it was important to become the go-to online store for everything. And, as you can see, today they are!

The secret behind their stories is customer experience. They come from different niches and have different business approaches, but both brands are dead-set on making their customers happy! And this is something all entrepreneurs should learn how to do.