What Can a Proactive Social Media Strategy Do for Business?

FACT: Consumers are now spending more time on social media networks than any other form of the web

Here’s how you can capitalize on this fact and improve your customer engagement and relationship building

1. Market Research

Nothing new here, as this was always important to a business. What is new is the access to millions of consumer communications, which represents a gold mine of data, available at the low cost of your ability to mine it.

2. Public Relations

Social networks represent a direct channel into consumers. You need to craft new, compelling messages for them, without selling.

3. Brand Marketing

Increase the value of your brand through this communications channel. Reinforce old relationships, build new ones, and stretch the real-life of both with the value utilities you can provide.

4. Customer Support

Many ways to add value to the products and services you provide, while increasing your image.

5. New Product / Service / Business Model Development

Leverage the public pool of ‘collective brain’ to define and test new market opportunities.