Ways to Measure Content Marketing Success with Google Analytics

You’ve heard it before: When developing a content marketing strategy, you must start by determining what you want your content to accomplish. Though creating high-quality, compelling content is a tremendously significant part of the content marketing process, it’s even more important that your content proves to be effective — nothing else matters if your content doesn’t help you achieve a business goal.

As is the case with any marketing strategy, measurement and tracking against benchmarks and goals are necessary for…