The Most Effective Storytelling Techniques
2 min readApr 1, 2021
Stories are a very integral part of being persuasive. If you want to persuade your customers and create a memorable experience at the same time, you must master the psychology of storytelling.
Research lead by Melanie Green and Timothy Brock reveals that trying to persuade people by telling them stories works extremely well. The reason that stories (when told well) are so appealing is that…