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The Most Effective Storytelling Techniques
Stories are a very integral part of being persuasive. If you want to persuade your customers and create a memorable experience at the same time, you must master the psychology of storytelling.
Research lead by Melanie Green and Timothy Brock reveals that trying to persuade people by telling them stories works extremely well. The reason that stories (when told well) are so appealing is that you can transport customers inside the story and get your point across without directly selling.
Researcher Jeremy Dean (founder of PsyBlog) notes the following on the effectiveness of stories:
Once inside the story, we are less likely to notice things that don’t match up with our everyday experience.
For example, an inspirational Hollywood movie with a “can-do” spirit might convince us that we can tackle any problem, despite what we know about how the real world works.
Also, when concentrating on a story, people are less aware that they are subject to a persuasion attempt: The message gets in under the radar.
Our brains have a tendency to be mostly concerned with enjoying the story and absorbing the message.
You’d think that as an engineer that loves research and data, I’d be averse to storytelling as a whole. As a marketer though, I…
