The Boomer Customer Segment
The most significant marketing opportunity in history?
Does your business have products or services of interest to customers classified in the baby boomer segment? If so, you should be targeting this segment with your marketing campaign.
Consider these facts about the baby boomer customer segment:
One USA boomer is turning 65 every 8 seconds — that rate will continue for the next 20 years.
The USA adult population will have grown by 23 million in the 10 years between 2006 and 2016.
Ages 18–49 will have grown by 1 million — age 50+ will have grown by 22 million.
At age 50, we effectively have … a full 50% of our healthy adult life ahead of us.
An average American will buy 13 cars in the course of a lifetime — 7 after age 50.
Age 55-plus are … more active in online finance, shopping, and entertainment than those under 55.
Boomers inherit $8.4 trillion in the next few years; 70% of boomers will inherit on average $300K.
The net wealth of households headed by 65+ is 47 times greater than the net wealth of households headed by someone ❤5; 20 years ago the ratio was 10:1.
Have you added this target segment to your business strategy yet?
What are you waiting for?
