The Best Advice for Personal Branding

I learn best from the examples of others. So my advice comes from a research of the Beatles brand.

Feelings have a critical role in the way customers are influenced.

- David Freemantle

And the more feelings and emotion you create, the more attention to your brand. And the more influence it can have. Not rocket science is it? I am a baby boomer and grew up under the influence of the Beatles Brand. It is not surprising then of the branding lessons learned from this influence.

Have you ever defined your favorite brands and questioned why? It is a key exercise we often use with our clients. It helps to evaluate what should be the heart of your brand identity.

We believe the heart of all killer brands is the promise they commit to delivering to their clients. No matter how clever or memorable their brand marketing, if they fail to deliver on that promise, they fail. And those promises represent what the brand stands for and its strong brand identity.

What do the Beatles and branding have in common?

You might be tempted to answer, nothing, but in fact, the Beatles were revolutionary, not only in the music industry but also in the way they utilized branding to improve their reach as rock stars.