The 5 Myths of Evaluative Customer Feedback
2 min readAug 27, 2021
What’s wrong with soliciting evaluative customer feedback? It is a piece of superstitious corporate behavior built on five myths.
Myth #1: A satisfied customer is a loyal customer.
Fact: According to some research, over seventy-five percent of customers who leave a purveyor for a competitor rate themselves as “satisfied” or “completely satisfied” with the company…