Tell a Story … Use Stories To Be a Marketing Influencer

Do you consider yourself a marketing influencer? What are your best means of influence? Is it your ability to effectively tell a story?

What exactly is influencer marketing?

According to Forbes, “Influencer marketing is a form of marketing that identifies and targets individuals with influence over potential buyers.”

Influencer marketing is about providing product context and expertise through an inspirational person.

The importance of storytelling

Storytelling in presentations isn’t just a way to keep audience members entertained — although it does do that quite effectively. However, storytelling is also a useful device for creating an empathetic audience that trusts you, a way to keep listeners engaged and absorbed by what you are saying, and a motivating factor for action.

Facts often can be boring and overwhelming, can’t they? Stories, though, not nearly as much. They are much easier to understand and much more entertaining. Therefore they are much better at spreading ideas.

Change your life

Wonder if stories can change your life? They can if people believe they can. Facts are mostly non-relevant. What matters is what people think and believe.

Story/storytelling characteristics