Slogan Examples: 7 Tips to Improve Success with Small Business Slogans

We don’t have an information shortage, we have an attention shortage. One of the best from Seth Godin. Does your business set growth as a measure of success? Double your business size? Just thinking about what that would take is scary, isn’t it? Almost regardless of whom you are or what you do, you have competitors that have awesome marketing.

The market leaders … if you have no competitive advantages, no understanding of the secrets of small business slogan examples, you really will have a difficult time competing.

Lots of our clients confuse a unique selling proposition with a business tagline. But they are not the same. A tagline is a simple representation of the brand. One whose objective is to draw attention.

A unique selling proposition, on the other hand, is a business differentiation that is designed to be the reason a customer will want to buy your product or service. Its objective is to market in a way that makes the product or service stand out, pure and simple. Both are key to small business success.

Review the 5 best unique selling proposition examples we could find.

The art of tagline development is to distill the meaning of a big idea into a cogent message that’s easy to say, easy to understand, and easy to remember. It is very similar to an elevator pitch, isn’t it? To ensure your brand expression is impossible to forget, use the following checklist to avoid the most common…