Should you add videos to improve your online customer engagement?

The heart of most marketing campaigns these days has been the website. The biggest problem with most websites … they are instantly forgettable! They say the same thing as your competitors. You see two possible results from this problem. The first is that most customers will quickly lose interest and click away from the site. The second is that, if they stay, they’ll find no reason to select you, because there’s no discriminating message.

Adding clever, interesting videos is one of the best ways for you to compel your viewers to stay, absorb, and pass your message to friends. Simply stated, your video should be entertaining while adding value and meaning.

Have you ever seen the videos of Steve Jobs presenting the new product launch of the Mac, iPod, or iPad? He understood that something could be entertaining yet meaningful at the same time. Videos such as these work as well on the web as they do on television. The simple objective … turn marketing into content, not content into marketing.

So what is the magic of creating a potentially viral video? Consider the following six elements we use to build award-winning videos:

Engage the Audience

Grab attention … on some problem your audience shares, and then address the solution. This is…