Positive Attitude: Is It Priority 1 for Your Customer Engagement?

Mike Schoultz
4 min readAug 13, 2022

The two most powerful things in existence: are a kind word and a thoughtful gesture. A powerful quote from Ken Langone, isn’t it? The value of a positive attitude toward customer engagement and relationship building? Priceless.

Check out our thoughts on customer focus.

Related post: Complaint Management … Tips for Small Business Success

You perhaps have heard this timeworn story illustrating the difference between positive thinking and negative thinking: Many years ago two salesmen were sent by a British shoe manufacturer to Africa to investigate and report back on market potential.

The first salesperson said back, “There is no potential here — nobody wears shoes.”The second salesperson said back, “There is massive potential here — nobody wears shoes.”

This simple short story provides one of the best examples of how a single situation may be viewed in two entirely different ways — negatively or positively. We could explain this also by seeing a situation’s problems and disadvantages, instead of its opportunities and benefits.

When telling this story, its impact is increased by using the same form of words (e.g., “nobody wears shoes”) in each salesperson’s report. This emphasizes that two entirely different interpretations are made of a single situation.

Related: Influence Consumer Behavior Through Personalization Strategies

If you are in a business where you deal with people on a regular basis, like we are, your motivation and attitude need to be in ‘top gear’ (as it will usually impact most issues of the day).

By spending 5–10 minutes at the beginning of each work day reading and thinking of the items in the following simple checklist, we help our employees be the best they can be for the day’s activities:

Helping people

You can only help people who want to be helped.

Become an optimist

Individuals who think as an optimist see the world as a place packed with endless opportunities, especially in the tougher times.

Respect differences

Mike Schoultz

Mike Schoultz writes about improving the performance of business. Bookmark his blog for stories and articles. www.digitalsparkmarketing.com