New York Yankees … 11 Awesome Lessons From Yankees Brand

David Freemantle once said: Feelings have a critical role in the way customers are influenced. And the more feelings and emotions you create, the more attention to your brand. And the more influence it can have. Not rocket science is it? I am a baby boomer and grew up under the influence of baseball.

Not just baseball, but New York Yankees baseball. It was the Yankee brand that had me from the get-go. It is not surprising then of the branding lessons learned from this influence.

Check out our thoughts on creative marketing. Have you ever defined your favorite brands and questioned why? It is a key exercise we often use with our clients. It helps to evaluate what should be the heart of your company’s strong brand identity.

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What I’ve come to appreciate as a marketer, however, is what the Yankee brand had stood for throughout most of baseball history beginning with the ’20s when Babe Ruth joined the team and the first Yankee Stadium, the House that Ruth built, opened. Every element reinforces the Yankee brand–The NY logo, pinstripes, Monument Park, retired numbers, and most importantly the 27 World Championships, the most for any professional sports franchise.