Marketing Campaign Ideas … What to Expect from the Best

o you follow the Super Bowl brand creative advertising strategy? Do you follow the ads because you find them entertaining, or because you are interested in what is new in marketing campaign ideas?

The secret of all effective advertising is not the creation of new and tricky words and pictures, but of putting familiar words and pictures into new relationships. Leo Burnett

We enjoy the entertainment value of the ads for sure, but we really fall into the second category and look forward to new advertising strategy ideas and design concepts. Check out our thoughts on creative marketing.

Before we continue, let me ask you a question. What works best for advertising in your business? We would love to hear what it was. Would you do us a favor and post it in the comments section below? It would be greatly appreciated by us and our readers. The ultimate goal of all the points I list below is this: eliminate the fluff from your marketing strategy and focus only on the things that work.

Every once in a while a brand and its agency try something new in the Super Bowl and fundamentally changes the marketing game. Apple’s Super Bowl spot “1984” falls into this group. This Super Bowl commercial is regarded as a key creative moment for Apple and Super Bowl advertising generally. It borrows…