Lessons as Presenter Imperatives from the Cluetrain Manifesto

If you follow people like Hugh Macleod and Robert Scoble, etc., you know that we’re living in the era of “the Cluetrain.” I first read the Cluetrain Manifesto four-five years ago. One of the central ideas in the book is this: markets are conversations and companies by a large do not get that (even if their employees do). Traditional ways of mass-media marketing need to adapt or get out of the way. The keys are presenter imperatives, aren’t they?

What Cluetrain was talking about was the change in current company-to-consumer



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Mike Schoultz

Mike Schoultz writes about improving the performance of business. Bookmark his blog for stories and articles. www.digitalsparkmarketing.com