Know Your Customers to Build the Best Customer Relationships
There is a spiritual aspect to our lives — when we give we receive. When a business does something good for somebody, that somebody feels good about them.
- Ben Cohen, Ben and Jerry’s
In the business world, a company can successfully build its brand in many ways. But perhaps the factor most important for the continued success of a company is its relationships with customers. That starts with getting to know your customers. Knowing them as friends if possible. And developing good relationships.