How to Improve Your Social Media Presence?

Too many think of social media as just another marketing channel when we need to instead think of it as the influencer of all channels.

The more success you have with customer engagement via your social media design, either online or off, the better your understanding of their needs and priorities. Having the best customer insights makes it much easier for you to define your next moves and improve your odds of success.

To improve your social media presence, you must improve social networking and customer engagement. I have found 9 ways to best accomplish these improvements:

Know as much or more than your audience … valuable content is essential

It is all about quality … quality is much more valuable than quantity

It is about building relationships … meaning conversation is required. Don’t add to the noise

A picture or image … is worth 1000 words. Visual marketing is growing rapidly

Keep your messages … short, simple, and relevant

Define … specific objectives for your campaigns

Related post: Social Media Initiative Examples … 7 Favorite Ones

Measure your accomplishments … against your objectives. Learn and apply to learn

There are NO shortcuts … it requires time and energy

It requires persistence and patience … don’t give up