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How to Apologize to a Customer

Mike Schoultz
Apr 26, 2021

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We all make mistakes. Mistakes mean apologies. So it is useful to know how to apologize to a customer, isn’t it?

There’s never a great way to apologize …

just OK ways and plenty of not so OK ways.

When you make an accidental mistake with a customer, your primal response is to immediately say ‘I’m sorry’. That’s OK.

What’s not OK is to say ‘we apologize for any inconveniences we may have caused”.

Mistakes happen.

How you apologize matters.

Don’t BS people … just say ‘I’m sorry’.

And mean it.

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Mike Schoultz
Mike Schoultz

Written by Mike Schoultz

Mike Schoultz writes about improving the performance of business. Bookmark his blog for stories and articles. www.digitalsparkmarketing.com

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