How to Add Design Tweaks to Improve Conversion Rates

94% of first impressions are design-related. Furthermore, 38% of visitors will stop engaging with a website if they find its content or layout unattractive.

In other words, you need to take web design seriously. No matter how much money you may spend on SEO or social media marketing, your efforts won’t matter if your site’s design is not up to par.

But, there’s no harm in knowing a thing or two yourself. So let’s take a look at a few ways you could improve conversion rates with just a few design tweaks.

Increase Loading Speed

For starters, make sure to speed test your website.

40% of users will abandon a web page if it takes longer than three seconds to load. What’s more, each extra second of loading time will lead to a 7% drop in conversions.

In terms of web design, optimizing images and enabling lazy loading should make a difference.

Follow the F Pattern

Most people scan your website’s content in an F pattern: they start analyzing the upper part from left to right, then they lightly check other parts of the content as they move down. As a result, the bottom right will likely experience the least amount of visibility.

In web design, this means that you’ll have to highlight essential objects or calls to action based on this pattern, placing the rest in less visible areas.