How NASA Engages the Audience to Tell Their Story

The truth is that every business can succeed in engaging customers by telling their stories. Every business has a story to tell — even if they don’t know it. Here we will explore how NASA engages the audience to tell its story. Need to know: Positive Attitude Is Everything for Customer Engagement

You might be wondering …This blog is where this article steps in to give you the nudge you need to find yours. Here are four narrative elements that will make your storytelling stand out from the crowd. It includes some inspirational examples as well:

Why do you stand out?

What’s your angle? What uniqueness can you exploit to make you more visible, get people’s attention, and give them something to relate to? Giving your business that personal touch and building your narrative around it will make it truly memorable.

Take the Mast Brothers. If you haven’t heard of these guys, you will soon. They make chocolate. But they don’t just produce it — they love it. They craft it and pour themselves into every step of the process. And it shows. They are quirky with a strong personal style.

And, more than any other chocolate manufacturer, they are totally dedicated to producing top quality, luxury, handcrafted chocolate. They made this video to tell the story about themselves, what they do, and how and why they do it.

The video ticks all the boxes: it demonstrates their uniqueness, it’s beautiful to look at, it shows personality, it’s engaging, and it takes the audience on a journey. And I, for one, couldn’t wait to get hold of one of their chocolate bars after seeing it.

NASA engages the audience … they tell their story creatively

Here is the kicker …Be dynamic with your storytelling. Nothing is more important to narrative content than imagination, so give vivid descriptions and use emotional hooks and humor to get people fully engaged. Be creative, not only with words and images but also with the methods you use to convey them. Don’t be traditional. Be edgy. NASA definitely is.

Take “The Waffle Shop” in Pittsburgh, PA. Part of a trend to support performance art within the urban core, it is run by college students. The shop brought together people from all walks of life united by the draw of their live streaming talk shows and their waffles. The shows were shot in the…