How Apple Makes Customer Service a Marketing Bonanza

Apple, over the last 4–5 years, has been extremely successful in its new product development and launch, which includes the iPod, the iPhone, and the iPad.

But the company has been equally successful in its creation of the Genius Bar retail/customer service outlets. These outlets, designed originally for customer service, have become a marketing bonanza for Apple. Some of the techniques used by Apple to accomplish this success include:

1. The decision to move customer service into mainstream retail space

2. People are drawn to the space for information and demonstration of the rapidly developing applications

3. Focus on customers as tech geniuses, because they assume really smart people are Apple product customers

4. Potential customers are won over by using the service and Apple builds customer trust rapidly

5. Combine all these items and Apple turns customer service into a marketing bonanza.

Have you ever been to an Apple store that was not crowded?

Customer service is a key area for discrimination of your business … what creative ideas are you trying to attract customers?