How Apple Made Customer Service a Marketing Bonanza

Apple, over the last 4–5 years, has been extremely successful in its new product development and launch, which includes the iPod, the iPhone, and the iPad.

But the company has been equally successful in its creation of the Genius Bar retail/customer service outlets. These outlets, designed originally for customer service, have become a marketing bonanza for Apple.

How Apple innovates: How to Innovate Like the Apple Business

Some of the techniques used by Apple to accomplish this success include:

The decision to move customer service into mainstream retail space

People are drawn to the space for information and demonstration of the rapidly developing applications

Focus on customers as tech geniuses, because they assume really smart people are Apple product customers

Potential customers are won over by using the service and Apple builds customer trust rapidly

Combine all these items, and Apple turns customer service into a marketing bonanza.

Have you ever been to an Apple store that was not crowded?

Mike Schoultz is a digital marketing and customer service expert. With 48 years of business experience, he consults on and writes about topics to help improve the performance of small business. Find him on G+, Facebook, Twitter, Digital Spark Marketing, Pinterest, and LinkedIn.