Fool-Proof Local Marketing Tactics to Get More Customers
When we talk about fool-proof local marketing tactics, often much of the focus is on citations, local directories, and maps. All of these components are important, of course; but to really give yourself an edge, you need to create quality localized content.
What do I mean by localized content? Here, I’m referring to content that is based on or around your local area and educates readers on the specific issues/problems/wants they have. Local businesses can benefit a ton by sharing the purpose and passion behind what they do.
Marketing used to be pretty simple. You developed a compelling message, used mass media to broadcast that message to large audiences, and grew your market share. Mostly, you aimed for the meaty part of the curve, where the law of averages conspired in your favor.
