Engage the Audience with the Magic of Creative Videos
The best camera is the one with you. Images aren’t about dynamic ranges and megapixels. They’re about stories and moments.
- Chase Jarvis
Magic? Yes, we do mean magic.
The magic that keeps you glued to your display. The magic that makes you remember what you just viewed. The magic that entices you to tell your friends about what you watched … and share it.
Have you ever seen the videos of Steve Jobs presenting the new product launch of the Mac, iPod, or iPad? He understood that something could be entertaining yet meaningful at the same time. Videos such as these work as well on the web as they do on television.
The simple objective … turn marketing into magical, entertaining content, not content into marketing.
So what is the magic of creating a potentially viral video? Consider the following six elements we use to build award-winning videos:
Engage the Audience
Grab attention … on some problem your audience shares, and then address the solution. This is the most important part of the video … the part of the video that compels viewers to want to see and hear the entire story/show!
Enlighten and Inform
Provide your key discriminating message woven into the central theme of the video. This is the second most important element of your video … convincing customers your story is the best and the reason to select you. Make sure you are addressing your most important target customers. And avoid selling at all costs!
Stylize the Experience
Design an experience that will be memorable … create the visual of your value, the core message. Take some risks here to stand out and be different … no risks, no rewards.
Strike a nerve to grab attention and connect with your audience. What makes your video such a powerful marketing and branding tool is its ability to communicate on verbal, visual, and metaphoric levels. If you are not using all 3 levels of communications, you are missing opportunities to resonate and connect with your audience.
Be memorable and bold … be worth the audience’s time and attention. Use subtle marketing techniques. The challenge is to turn marketing into memorable content that informs, enlightens, and entertains at the same time.
We all understand the need for a call to action. However, you can only deliver on the action called by a convincing story. A story catching attention and providing relevant messages for your target customers.