Designing a Brand Identity by a Remarkable Spanish Bank Example

A famous Godin quote: Products that are remarkable get talked about. Remarkable is a word many marketers are familiar with. Especially those that are fans of Seth Godin. Seth has written a lot about remarkable and designing a brand identity.

Mike Schoultz

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4 min read

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Dec 2, 2021

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Remarkable … it’s something brands around the world are trying to be.

Being noticed is not the same thing as being remarkable. Seth Godin talks about how running down the street naked will get you noticed, but it won’t accomplish much. It’s easy to pull off a stunt, but it’s not useful.

Your brand doesn’t need to do crazy things to grab attention. And certainly not to be remarkable. You don’t want to border the line of insane and outlandish.

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