Creating Mystery to Improve Social Engagement

We don’t have an information shortage, we have an attention shortage.

- Seth Godin

Are you looking for ways to improve the content for your community? Get better at creating interest, dialog, and engagement? Creating mystery is a very effective but often untried means to improve your social engagement,

Maybe you need to consider creating some mystery in your content. Consider these points:

Without mystery, there is less imagination.

Without imagination, there is limited creativity.

Mystery leaves open the possibility of surprise, newness, and the desire to explore.

Offering something unanticipated provides drama, excitement, and anticipation.

Creative mystery can be the secret to improving your community engagement.

Remember this … people’s time is priceless, don’t waste it with irrelevant messages. Engage them messages that they are interested in.