Consumer Engagement … the Key to a World-Class Social Commerce Business

The key is to be part of people’s lives. People will always prefer to do business with friends.

- Marty Kohr

Nonversation? Heard that term before? In context with a social commerce business? Hope not. Simple definition: the opposite of a productive conversation.

Many nonversations transpire at elevators, bus stops, and the like. They also occur during business situations, in which participants do not really listen meaningfully to one another. Not what you…