Consumer Engagement … the Key to a World-Class Social Commerce Business

The key is to be part of people’s lives. People will always prefer to do business with friends.

- Marty Kohr

Nonversation? Heard that term before? In context with a social commerce business? Hope not. Simple definition: the opposite of a productive conversation.

Many nonversations transpire at elevators, bus stops, and the like. They also occur during business situations, in which participants do not really listen meaningfully to one another. Not what you want for a world-class social commerce business.

We define social commerce business as the use of social engagement to personalize and energize the shopping experience. It provides a social context to shopping and is both a channel and way of doing business.

So how do we propose to build a world-class social commerce business? Here are 10 ways we recommend to our clients:

It starts with great employees

Employees are your service. Hire for their friendly, caring attitude and train for skills and knowledge. Empower them to be customer advocates.

Make social the centerpiece

Socialize your business. People do business with people, so make it personal. Customers should want to do business with you because of you and your employees. Make your customers “feel at home.” You may have a great location, cool displays, great value, etc. That’s all…