Coca Cola Marketing: 14 Ways They Create the Perfect Brand

Have you noticed how effectively Coca Cola marketing employs social media? When choosing to learn from others social media strategies, it is always helpful to choose one of the top dogs in social media … like Coca Cola.

We are continually faced by great opportunities brilliantly disguised as insoluble solutions. — Lee Iacocca

Meet Coca Cola

Coke has been successfully executing their social media marketing plan since the first days of social media and social commerce. For nearly a decade their strategies have played a significant role in their marketing innovation.An introduction to Coca Cola is probably unnecessary but here are a few key facts.

They are the world’s biggest drinks company, controlling more than half the global market in carbonated soft drinks as well as a substantial chunk of the somewhat larger non-carbonated segment. It owns four of the world’s five best-selling soft drinks.Its principal brand is, of course, Coca Cola itself, the world’s best-known and most valuable brand.

But the company also sells almost 500 other beverage brands ranging from variants like Diet Coke and sister products such as Fanta and Sprite to a vast range of carbonated and non-carbonated juice-based drinks, bottled waters, iced teas, and coffees.

Increasingly Coca Cola has found that its sheer size works against it.Coca-Cola is undoubtedly one of the world’s most valuable brands. Even…