Brevard Zoo Success Secrets That Will Capture Your Imagination
A diamond in the rough. That was our description of the Brevard Zoo success secrets in an earlier post. That article highlighted the Zoo’s great advantages from the customers’ perspective.
Vision is the art of seeing things invisible to others.
Jonathon Swift
In this post, we will use an interview we did with Keith Winsten the Director of the Brevard Zoo. Our objective? To go ‘backstage’ and understand the secret enablers behind the zoo’s success. The secrets are invisible to most customers. The secrets that created the advantages that the customers appreciate.
We will not use the usual interview format. Instead, we will summarize our discussion with the director by topic. In this way, we can add our impressions and not depend on just the direct answers to questions.
Note to readers … the Brevard Zoo is not and has never been a customer of Digital Spark…
