Best Graphic Design … 5 Ways Prudential Ad Puts It To Work

Have you seen the latest Prudential ad design? You know … the one with the best graphic design central to their story. Quite clever isn’t it, and likely one you will remember and maybe even talk about, right? It is a commercial part of the Prudential Bring Your Challenges Campaign.

You just can’t say it. You have to get people to say it to each other.-James Farley

Ever written an advertisement, or thought about it? I’ve done marketing for my clients in small businesses for the past 8+ years and I’ve learned a few things about making advertising look professional even on a tight budget. And the true measure of successful advertising design is having customers remember and talk about the message. Many small businesses don’t have a lot of time or resources to create ads professionally made.

In marketing or advertising, you need to create information that your customers find interesting and worth talking about and remembering. Check out our thoughts on creative marketing.

Related: Some Great Story and Storytelling Examples to Study

Does a commercial have the power to encourage the right sort of conversations? That is the objective, isn’t it?

Let’s explore why this is so important. According to Nielsen, there are 27,000,000 pieces of content are shared each day. And Statistic Brain says that our average attention span has dropped from 12 seconds in 2000 to 8 seconds — one second less than a…