Be Engaging with Your Social Media Content … the Steve Jobs Way

No, you are right; Steve Jobs did not write content for social media web sites. But he was absolutely brilliant with his media presentations on Apple’s new product announcements.

In this blog, I will apply the lessons learned from Steve Jobs presentations to how to be more engaging with your social media content.

Consider these eight lessons and how you should use their application in your content marketing:

Create ‘Holy Smokes’ moments … grab immediate attention with your title and lead paragraph sentences

Stick to the rule of 3 … focus on no more than 3 key messages

Share the stage … collaborate and test your content and editing with others both inside and outside your business. Do include key customer advocates

Use heroes, villains, and drama … tell a story to communicate your content whenever possible

Think simple … communicate with simple words and messages for a broad audience

Study: Out of Curiosity: 6 Simple Ways to Use Curiosity for Marketing

Rely on visual messages … use images to convey your messages and re-enforce with words

Create Twitter friendly key points and messages … more on the simple theme with rich keywords

Focus on dreams, not products … it is the end state customer utility that counts most

Lots that we can apply from these eight lessons, isn’t there?

Mike Schoultz is a digital marketing and customer service expert. With 48 years of business experience, he consults on and writes about topics to help improve the performance of small business. Find him on G+, Facebook, Twitter, Digital Spark Marketing, Pinterest, and LinkedIn.