Be Adaptable To Increase Your Competitiveness and Your Survivability

This quote from Darwin was not written to apply to businesses, but today it very much does. No business attribute is more important today than that of adaptability, as many, many businesses are on the brink of irrelevance — unless they change as fast as change itself.

“It is not the strongest of the species that survives, nor the most intelligent,
but the one most responsive to change”

Charles Darwin

Your strategies do run out of steam, get old and become ineffective … you need to keep refreshing them based on your anticipation of the next change.

Watch for trends and shifts … look at the fringe of the environment, for that is where trends first appear. Work at developing your anticipation … study how trends start to interact with each other as well as customers and businesses.

Draw conclusions and derive new strategies for the opportunities that are being created. The most successful businesses are the most responsive, the most adaptable … continually reinventing themselves, proactively responding to emerging customer needs, and pioneering new markets based on these needs. But you must anticipate and act.