Do you have a business problem that is nagging and tough to solve? Have you tried a brainstorming session with your team to create new solution ideas? Brainstorming is a great way to jumpstart your team’s creative collaboration.

Collaboration drives creativity because innovation always emerges from a series of sparks — never a single flash of insight.

- Ken Sawyer

There are 4 general rules you should employ if you are planning a brainstorm session:

Focus on quantity

This rule is a means of enhancing divergent production, aiming to facilitate problem-solving through the maxim quantity breeds quality. …


Use the 10 years test.

For 20 minutes a day, take a step back from whatever you’re doing and stop.

Close your eyes and focus on your breathing.

Let all the feelings come to you. For me, it can often be feelings of stress, anxiety, or frustration.

And recognize that’s perfectly normal! We’re all human after all.

The question is, how do you face and accept those feeling and get yourself back on track?

Use the 10 years test.

Ask yourself, with whatever is currently occupying your mind, will it matter in 10 minutes? 10 hours? 10 days? 10 years?


Don’t fall prey to the myth that only some people are creative and you’re people are not of the chosen few. We are all creative; it’s just a matter of figuring out in what way. So find things you’re curious about and are interesting to you, use your imagination a little, stay motivated and work at it, and surround yourself with others who are doing the same.

So how do you boost creativity? Here are 10 suggestions to improve your ability to exercise ideation:

Be a detective

Creatives and innovators always have enquiring minds. Are you asking enough questions to…


Here are a few of my favorites of effective life hacks to consider:

Manage time well

Life is composed of days, days of hours, hours of minutes. And you only get one life. Make the most of it now.

Break goals into small objectives

Read a book a week, play catch with your son, go to the gym for a workout twice a week. Break gigantic projects into day-sized tasks. They are much easier to accomplish this way.


94% of first impressions are design-related. Furthermore, 38% of visitors will stop engaging with a website if they find its content or layout unattractive.

In other words, you need to take web design seriously. No matter how much money you may spend on SEO or social media marketing, your efforts won’t matter if your site’s design is not up to par.

But, there’s no harm in knowing a thing or two yourself. So let’s take a look at a few ways you could improve conversion rates with just a few design tweaks.

Increase Loading Speed

For starters, make sure to speed test your…


Here are 5 of the most common beginner mistakes in content marketing:

  1. Not being able to persevere: When I first started writing on Quora, I barely made an impact. For example, my second answer got 670 views. This is when people usually quit. The idea of getting over 100,000 views on a single piece of content seemed crazy at the time. Giving up would have been easy to do. But,...if I quit, I wouldn’t have hit the 14 million views that I have today. Here’s the thing about content marketing: almost everybody sucks at the beginning of the process. What’s…

A thought leader is a person or entity that is recognized by peers for having progressive and innovative ideas. Successful thought leaders have proven themselves in the business, academic or political sphere through the successful implementation of their ideas.

Thought leaders usually demonstrate thinking that is directional in nature or offers clarity to ambiguous perceptions. Thought leaders frequently present contrarian views or radical interpretations of situations which can build a considerable following to their commentary. Thought leaders are by nature mentors and are sought-after strategists.

So here are the creative thinking skills that they use every day.

Be great at…


Here’s the core level of customer service that our business maintains BEFORE we have any customer wants and needs:

1. Commit to customer service as a top priority

2. Put…


There is a spiritual aspect to our lives — when we give we receive. When a business does something good for somebody, that somebody feels good about them.

- Ben Cohen, Ben and Jerry’s

In the business world, a company can successfully build its brand in many ways. But perhaps the factor most important for the continued success of a company is its relationships with customers. That starts with getting to know your customers. Knowing them as friends if possible. And developing good relationships.

Business is a “people activity” … people like to do business with people they know, like…


Let me answer by giving you the best business strategy example I could find. This one has all the basics.

This is a story about a business near my home in upstate New York … a landscape nursery business

A landscape gardener ran a business that had been in the family for two or three generations. The staff was happy, and customers loved to visit the store, or to have the staff work on their gardens or make deliveries — anything from bedding plants to ride-on mowers.

For as long as anyone could remember, the current owner and previous generations…

Mike Schoultz

Mike Schoultz writes about improving the performance of business. Bookmark his blog for stories and articles. www.digitalsparkmarketing.com

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