Nowadays, everything changes incredibly fast; that’s why being static is never rewarded. If you live a sedentary lifestyle for a long time, you’ll likely face health problems. If you don’t act as fast as possible when legal issues arise, you may lose important evidence and your chance at receiving why innovation will cost you. — Your website is also a part of this process, as not updating it or working towards innovating its elements will quickly make you lose your position in the rankings. SEO strategies and the way search engines evaluate websites are in constant evolution, and you should be too.