The traditional marketing era is over, but it still left significant marks on the current marketing sphere. What is missing is to make your brand more human. People are still skeptical of mass marketing and doubt the legitimacy of projects that are aimed at “everyone.”Instead, they prefer a more…

These days, a business will not be able to sustain itself if you are not careful about raising brand awareness. Creating a brand is about awareness. Customers are looking to purchase from someone who is recognized, especially when it comes to particular products, like clothes, shoes, bags, etc. — It may sound ridiculous, and contemporary society’s vanity does not help, but the quality does not play as prominent a role as it did before. It is all about word of mouth and getting everyone to notice you.

Einstein once said: Logic will get you from A to B. Imagination will take you everywhere. Shows his view on the subject of unlocking imagination, doesn’t it? Imagination is an integral part of the human mind that covers both the creative and learning spheres. Increasing one’s imagination creates possibilities…

Creative branding? An implicit or explicit effort? You would know what I meant if you were a brand creator. Let me explain. Every business has a brand, whether explicitly planned or not. The critical question is how good the brand is. And how well it contributes to your marketing…

What would be your answer if you were asked to name the five most important business development factors for your business? Would it be the most creative marketing, the best knowledge of your market, or your LinkedIn marketing action tips? Yes. Of course, those answers are important. But are you…

You’ve heard it before: When developing a content marketing strategy, you must start by determining what you want your content to accomplish. Though creating high-quality, compelling content is a tremendously significant part of the content marketing process, it’s even more important that your content proves to be effective — nothing…

I am always doing that which I cannot do, in order that I may learn how to do it. Good idea Pablo Picasso. I spent 38 + years in my career in management and leadership of employees very interested in a successful career. This included coaching, mentoring, and assisting in…

Emerson once said: The years teach much which the days never knew. In my career, I’ve had the good fortune of being exposed to many smart people. It never ceases to amaze me how just a few moments of discussion, or sitting and listening to well-thought-out debates, can open your…

Do you have a leadership skills list? Do you have what it takes to not only successfully complete your online MSMPP degree but then excel in the field itself? Your online MSMPP program can teach you all the logistics, but leadership skills are highly valuable in this field, and that…