Have you ever wondered why we move to the complex end of the spectrum at the beginning of solving a problem? I certainly have, especially after making the mistake myself.

In the field of designing positive experiences for customer relationship building, there will certainly be many designs that will take some serious thinking. But hopefully not at the expense of the little things you can do to build customer relationships. Such as what you may ask?

The customer engagement checklist starts with a foundation of little things that, when not done well, can make the more complex customer experience design…

Mike Schoultz

Mike Schoultz writes about improving the performance of business. Bookmark his blog for stories and articles. www.digitalsparkmarketing.com

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