9 Tips for Creating a Better Story for your Marketing Messages

Feelings have a critical role in the way customers are influenced.

- David Freemantle


Do you use stories to convey your marketing messages? How about your business? Are you interested in how to create a better story for your marketing messages? If so, you will want to check out these tips.

Stories are a very integral part of being persuasive. If you want to persuade your customers and create a memorable experience at the same time, you must master storytelling. We noted this key fact, in our earlier blog:

Remarkable Stories Connect Emotionally.

Engage the audience

Make the audience care

The best way to pull your audience in is to make them care … emotionally, intellectually, aesthetically. But how do you make the audience care? This is the most fundamental question of all.

There is no single answer. One important answer is having empathy for your audience and trying to craft your story and design your content always with the audience in mind.

Stories in all their many forms are never just about transferring information alone. We are emotional beings, like it or not, and to make the audience care enough to listen to you, you have to evoke in them some emotion.

Make a promise

Create some curiosity

That’s one of your jobs as a storyteller. We’re born problem solvers. We’re compelled to deduce and to deduct because that’s what we do in real life. It’s this well-organized absence of information that draws us in.

The story is about change

First, the content of every good presentation or story addresses a change or some kind.

Second, an effective presentation or a story told well will create a change in the audience. Don’t let the only change you create be in your audience the change from wakefulness to sleep.

Construct anticipation

Have a clear theme

A clear sense of your theme or controlling idea keeps you from trying to throw too many ideas into one story.

Stimulate a sense of wonder

Draw on your experiences

Stories are a great means for sharing and interpreting experiences, and great experiences have this innate ability to change the way in which we view our world.

Mike Schoultz is a digital marketing and customer service expert. With 48 years of business experience, he consults on and writes about topics to help improve the performance of small business. Find him on G+, Facebook, Twitter, Digital Spark Marketing, and LinkedIn.

Mike Schoultz writes about improving the performance of business. Bookmark his blog for stories and articles. www.digitalsparkmarketing.com