8 Ways to Make Your Brand More Human on Social Media

The traditional marketing era is over, but it still left significant marks on the current marketing sphere. What is missing is to make your brand more human.

People are still skeptical of mass marketing and doubt the legitimacy of projects that are aimed at “everyone.”Instead, they prefer a more personal approach, a strategy that shows a company cares about them. A paramount tool in accomplishing such an effect is social media.

Facebook, Instagram, Twitter, and other networks are successful because they allow businesses to have two-way conversations with their customers. To make your brand more human, you have to utilize them.

In this article, we’ve assembled a list of 8 ways towards having a “human brand.”

Know the balance

Customers nowadays want companies to show a human side. Amongst other things, this includes a sense of humor, as well as other informal types of interaction. More and more brands are following this trend, but a lot of them have bad customer retention. Why is this the case? Most likely, this is because of a common mistake — overdoing it in the personality department.

“Oftentimes companies cross the line when it comes to being personal,” tells Mike Aldridge, a senior marketing writer at EssayOnTime. “There is a limit where behavior can become inappropriate.”For this reason, show personality on social media, but always stay within the rules of professional etiquette.