8 Secrets of Customer Insights You Should Utilize

The customer never buys what you think you sell.

-Peter Drucker

A tricky meaning to Drucker’s quotation? Not really. But understanding why customers buy your products and services is certainly not straightforward. You need to put these secrets of customer insights to work to fully appreciate why customers make the decisions they do.

How much time do you and your business dedicate to gathering customer insights? Not enough is the answer we hear most often. One way you can find useful insights is to examine research in social psychology. Here are 8 insights we found and that should provide useful for defining tactics with your customers.

Good Service Trumps Fast Service

Recent studies show customers cite rude, incompetent, and rushed service as their top reasons to switch brands. Almost 20% more often than slow service.

Recent customers who receive competent, knowledgeable, and all-encompassing services are most likely to remember their experiences and tell friends about them.

Companies must maintain a clear and constant focus on the factors that represent the true health and sustainable growth of the company: the bond between the company and the customer. Faster operations should only be pursued when they…