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7 Surprising Things to Know About the Zillow Real Estate Business Model

My wife and I recently sold our home in Merritt Island, Florida for downsizing reasons. We also bought a new home in Melbourne, Florida, about 30 miles south. We had been living in the Merritt Island home for 12+ years, so it has been a great while since we have used the real estate industry. For that reason, I spent some time researching Zillow and the Zillow real estate business model.

Mike Schoultz
9 min readMar 23, 2022

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For decades, the dominant view of the strategy was based on Michael Porter’s ideas about competitive advantage. In essence, he argued that the key to long-term success was to dominate the value chain by maximizing bargaining power among suppliers, customers, new market entrants, and substitute goods.

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Mike Schoultz
Mike Schoultz

Written by Mike Schoultz

Mike Schoultz writes about improving the performance of business. Bookmark his blog for stories and articles. www.digitalsparkmarketing.com

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