7 Most Effective Tactics To the Best Creative Stories

Have you seen the recent Google Reunion video where a story of long-lost friends is told? The video was made by Google India, and the point, of course, is to promote Google Search. But it also reaches a new level of what can be done with the value of creative stories.

Mike Schoultz

·

Follow

5 min read

·

Feb 25, 2022

--

Share

Check out our thoughts on creative marketing.

If you haven’t seen it, you can watch it here …a short 3+ minutes.

http://www.youtube.com/watch?v=gHGDN9-oFJE

Facts don’t persuade, feelings do. And creative stories are the best way to get at those feelings.

The story is this: a man in Delhi tells his granddaughter about his childhood friend, Yusuf. He hadn’t seen Yusuf since the Partition of India in 1947 when India and Pakistan became separate countries, and the two friends were forced to separate…