14 Tips to Own the Moment with Your Customers

Don’t open a store unless you like to smile.

- Chinese Proverb

What about you… do you like to smile? Like to be personable and make new friends? Nobody owns the customer, but somebody will always own the moment. You need to own the moments of customer engagement.

If you are a customer-facing employee, you need to enjoy doing these things to be successful in any customer engagement strategy. Either in person or online.

Here are 14 tips for your customer engagement strategy. They apply for one on one or online engagement. Note that following these tips will yield a good customer experience. In most cases, you will have to go beyond this level to yield a great customer experience.

Grab and hold the attention

Make your information interesting. If it is boring to you, it will be boring to your audience. The kiss of death. Keep in mind with all the information on the internet, people skim and don’t read. If your material is not really interesting, well you know the answer.

Be relevant

Be relevant to your target market. Keep in mind that one message does not fit all. It starts with knowing your target market.

Think simple